"I Want This for You More Than You Want It for Yourself" — The Most Delusional Line in Sales

To the gooroos that "train" reps to push prospects who say "no" with trash like... "I want this for you more than you want it for yourself."

Do me a favor. Leave sales. Like, the whole profession.

I know you'd like to think that's just you "trying to do what's best for the prospect." But you're not. You, sir, are delusional.

You don't know their life. You don't know their finances. You don't know what they are trying to protect themselves against with that "no". You aren't them.

Oh, hey, naysayers. Nice of you to join.

"But ZACH, that's the whole point of discovery. We ask questions. We DO know."

Cool. You know what they told you. That's it.

And hilariously enough... ya'll are the same ones who say, "That's just an objection. It's not real. You gotta uncover what they REALLY mean."

Sooooo which is it? You trust what they tell you enough to know what's best for them... But you DON'T trust what they tell you when they say no?

Pick one.

And if you think about this for even just TWO seconds. The reason they're not being "real" with you in the first place... is because YOU made it weird. You turned a conversation into a b-movie production. You made them defend their own life to a stranger.

I'd be giving you fake objections, too.

Gooroos say it's "limiting beliefs." But the only thing limited here is their trust in you.

And instead of asking yourself why a prospect doesn't trust you enough to be honest... You double down.

The looniest thing about it is gooroos love talking about "limiting beliefs." But never seem to consider that maybe THEY'RE the ones with limiting beliefs. Like the belief that a prospect isn't capable of being honest with you.

Think about how elitist that is. You don't trust them to tell you the truth. You don't trust them to make their own decision. But you trust yourself to know what's best for their life? Talk about a power trip.

And the whole "you can't lose the frame" obsession? That's where it comes from. It becomes less about helping the prospect, and more about keeping control so you don't "lose the sale".

Tell me you have commission breath without telling me you have commission breath.

If you did your job, educated the buyer fully, gave them complete information, zero gaps, full autonomy to decide, and they say no?

Congrats (no sarcasm). A "no" is a closed deal. A "no" is a WIN.

You didn't "lose the sale". You just protected the brand from enrolling someone who wasn't a good fit. Why AREN'T we celebrating that?

Instead, gooroos teach you to bulldoze because your solution CAN solve the problem. But just because your offer CAN solve it doesn't give you license to push.

Ever thought that maybe that's just not the way THEY want to solve the problem? Maybe they now know how they want to go about it, and it's not with you. Or maybe after getting educated and realizing what the trade-off actually looks like... they decided it's just not worth it.

They're allowed to do that. Their life, not yours.

And if you're a rep still running this line because a gooroo told you to... I want you to stop.

And I want it for you more than you want it for yourself... lol.