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Rep Advice
March 4, 20265 min read

Stop Shopping for Guarantees. Start Being the Guarantee.

Why 'nobody's making $30K there' is the wrong reason to pass on an offer.

ZB

Zach Brown

Founder, Sales Pipeline Pros

Got a message from a rep transitioning to the Casino.

Said the OTE on their current offer isn't good enough, nobody at the company is making more than $10k/month in commissions and he needs to hit $30k.

Cool. You and everyone else.

But here's where I'm going to push back on this.

Learn how to vet an offer using OTHER variables besides "OTE." Just because no one else is making the money you want to make doesn't mean YOU can't.

You have to recognize the difference between an offer that has the infrastructure to hit the numbers you want… and one that doesn't.

And "is someone already doing it?" is NOT how you figure that out.

I know it's "easy to check" (assuming the offer is telling the truth), but it's too crude of a metric to dump all your chips on.

Instead, figure out what GAPS exist between what the current team is doing and how YOU can close that distance.

What's missing that you might have control over? Are there too many unqualified calls crowding the calendar? Are there not enough leads? Are the ones coming in being properly handled? Are reps dropping the ball with pre-call sequencing or follow-up?

Could be any number of things. Some you can influence, some you can't. The trick is to find out if the gap is a lever you have the power to pull.

If the product doesn't convert, the leads are garbage at the source, or the offer itself is broken… that's not a rep problem. Walk away.

BUT if the leads are there, the product slaps, and reps just aren't running a tight process… that's a gap YOU can fill. That could be your $30k sitting right there on the table.

Now, I know reps want certainty that their time will not be wasted. Totally get that.

But my encouragement to you is that, if you want to be here, you have to be willing to BUILD $30k, not just walk into it.

Not every offer has a proven bag, a fat pipeline, and somebody ELSE making the money you want. BUT, the flip side of that is that EVERY "$30k/month offer" started as a NON-$30k/month offer before someone did it.

And calling it a "$30k/month offer" isn't even fair because the REP is who hit that number WITH the offer. Both parties must be pulling their weight in order for that to happen.

And don't forget that other reps came in where the current team... if there even was one... was NOT making top dollar (maybe not even making any dollars at all). Somebody fleshed out the pitch, the objections, the follow-up cadence. Somebody built the proof of concept with their own hands.

And now so many reps want to skip the line and inherit what they created.

Listen. I get wanting a high ceiling. That's smart. But if no one at the company is making $30k yet… why can't that be you? Why is "nobody's done it there" ALWAYS a red flag instead of an opportunity?

Stop shopping for guarantees. Start being the guarantee.

Find certainty in your skills, which again, are HALF the equation here.

And here's the catch-22 of the whole thing: Even if someone IS hitting the numbers you want, that doesn't mean you will. In fact, I'd be willing to bet that actually DECREASES your chances of doing what he's doing.

Why? Because that tenured rep is either getting special treatment you won't get just coming in, or he's just really good on the offer because he's been selling it.

So using someone else's numbers as your vetting metric is knee-capping yourself in BOTH directions. You're bamboozling yourself every-which-way to Sunday.

Another rep's success does NOT guarantee yours. And their LACK of success doesn't cap yours either. See how that works?

The REAL question isn't "what are other reps making?" It's "does this offer have the FOUNDATION for ME to build on and am I honest about whether the gaps are mine to close or not?"

THAT'S the difference between a rep who chases money and a rep who "creates" it.

This is the Casino. We're pioneers. Sometimes you've just gotta ask better questions so you can get better answers.

Otherwise you'll be the one always looking for their next offer instead of the reason the next rep says yes.

Written by Zach Brown

800+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?

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