If Your Growth Strategy Is to Trigger Lust, You're Not Selling

Intel Brief

The oldest trick in the book: appeal to the flesh, not the facts.

Zach Brown

Founder, Sales Pipeline Pros

Operator Note

I see ads like: “Turn your videos into different AI personas.”

Funny, not funny, how they always seem to choose the glossy AI gal missing parts of her (it’s) shirt.

Can we just not?

If your growth strategy is to “trigger lust”,

you’re not selling… you’re manipulating.

Have a great product that does what you say it does and let the results speak for themselves.

This is the oldest trick in the book: appeal to the flesh, not the facts.

I hope the Zuck-bots flag it “adult content” and then we can sell an “AI Shirt Patch Kit” as the upsell.

Do better.

Written by Zach Brown

1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?