A Guarantee Question Deserves a Straight Answer
Intel Brief
Treat questions about guarantees as buying signals, not invitations to pressure or gaslight the prospect.
Free sales training ($10k Value).
If a prospect asks you, "Do you have a guarantee?"
Here are a list of things that are NOT the answer:
"Do you?"
"What's behind you asking that?"
"Can you guarantee you're gonna do the work?"
"What makes you feel like you need a guarantee?"
"Are you looking for a guarantee because you don't trust yourself?"
"What would a guarantee even change for you?"
Lord, help me.
The ONLY legitimate answer to that question is the actual answer:
"Yes, we do. Here's exactly what it covers, how it works, and what you need to do to qualify."
Or...
"No, we don't offer one and here is why."
WHY is answering a perfectly reasonable question so difficult?
Baffle's me just how far some of these flippin gooroos are willing to go to avoid the most BASIC sales fundamental there is:
Telling the truth.
Do you have a guaruntee is one of the BIGGEST buying signals on the planet.
Let people have the cost/benefit conversation in their mind.
They NEED the proper info to make an INFORMED decision.
Don't gaslight your prospects.
Just answer the damn question.
Welcome to the Casino, folks.
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