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October 16, 2026·Last updated October 16, 20262 min read

Stop Expecting Commission-Only Reps to Think Like Owners

Intel Brief

Owner-level commitment is an unreasonable expectation when sales reps lack owner-level control, security, and upside.

Can we please be done expecting commission-only closers to have an "OWNER'S mentality"when they have NONE of the control OR the benefits that come with being an owner?

Owners want reps who are "ALL IN."

Who "treat the business like it's their own".

Which translated means reps who:

Stick around through the slow months, inconsistent lead flow, comp plan changes, fulfillment issues, and whatever else gets thrown at them...all largly while not making any money at the same time.

And when a rep finally decides time to peace out?

"They just can't hang".

Mmhmm.

You big, tough-guy SAVAGE of a founder.

UNtouchable for sure.

You are sick in the head if you think it's ok to want someone to carry the same weight you carry while having virtually ZERO control over the things determining whether they even get paid or not.

AND not too mention only getting 10% PERCENT of the cash collected, instead of 100%,

No way on God's green earth are they going to have the same level of emotional AND financial commitment as the person who owns the business.

Make it make sense.

Now, just because I can hear the naysayers screaming at the screen right now...should reps take their jobs seriously?

ABSOLUTELY.

Should they care about the business, the customers, and the quality of their work?

Of course.

But expecting someone to assume the SAME risks and responsibilities as an owner WITHOUT the ownership, control, or upside is a pretty ridiculous expectation.

And if you want your reps to act like business partners...

Maybe start treating them like business partners.

CASIINOOOOOOOOOO

Written by Zach Brown

1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?

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