Don't Let a Recruiting Gooroo Sell You a Super Closer

Operator Note

Founders: don’t let a recruiting gooroo sell you a “Super Closer.”Words to also watch out for:“Top 1%.” “Killers.” “Savage.” “World class.”This whole idea that there’s a sales rep who’s a god among men is a logic problem.There’s no universal definition of what “super” even means.No consistent stats. No agreed tenure threshold. No standard benchmarks.Is it $10million closed? Why not $11m? See my point?It’s just a vibe word that SOUNDS intelligent and expensive.And it works because it panders to what you want most: certainty.“Just give me that magic money printer person and my revenue problems go away.”But closers don’t perform in a vacuum.They perform in an environment.Offer, brand, lead source, pricing, sales motion, fulfillment, market timing, founder posture… all of it changes the math.So unless your environment is basically identical to where they “crushed it” before (it won’t be),you’re not making a fair comparison.You’re importing expectations from a different planet.And here’s wh