GM to Everyone Except Gooroos Who Train Guilt-Trip Closes
Intel Brief
If your mom needed help and you didn't have the money — bro, that's not a close. That's emotional manipulation.
Zach Brown
Founder, Sales Pipeline Pros
Operator Note
GM to everyone except gooroos who train reps to say stuff like:“If your mom needed help and you didn’t have the money, whose fault is that?”I hate to be the barer of bad news—actually JK I don't mind it at all.But this is NOT “overcoming an objection.”This is emotional blackmail with a commission on the line.If someone walks away from an offer feeling MORALLY OBLIGATED to buy—that ain't a close.Thats manipulation at it's absolute FINEST.And if the only way one can “sell” is by transferring GUILT,maybe the real "limiting belief"… is that the offer actually helps people.Can we please stop calling this trash "sales training"?
Written by Zach Brown
1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?
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