Gooroos Love Flexing Revenue Numbers. Here's What They Leave Out.
Intel Brief
Generated revenue means nothing without knowing the refund rate, the ad spend, and who actually did the selling.
Zach Brown
Founder, Sales Pipeline Pros
Operator Note
Gooroos love saying "I've generated XYZ gazillions of dollars so you should listen to me."Cool.But wait, something's missing...Oh I know what it is.I don't see ANYTHING about how much value you've brought your customers.Being able to close people and being able to deliver are two completely different things.Mutually exclusive.So here's my question, Mr. Gooroo:How many of your clients got even the bare minimum results you promised?"..."Exactly.Revenue is NOT impact.Revenue is extraction.Somebody can make a fortune selling something that doesn't even work, and that is exactly what defines a gooroo.Here's the thing we have to think about as well-meaning business professionals:Stop equating income with authority.Posting big numbers just means you're good at posting big numbers.That's it.That's the whole thing.And there is a direct correlation between those with the biggest mouths about their incomeand those with the LEAST amount of evidence of client outcomes.How do I know?Glad you asked.B
Written by Zach Brown
1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?
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