Watched a Gooroo Completely Smoke a Buyer With Manipulative Gobbledygook
Intel Brief
When the 'close' requires the prospect to abandon their own logic, you're not selling — you're trapping.
Zach Brown
Founder, Sales Pipeline Pros
Operator Note
Watched a gooroo completely smoke a buyer with some of the most manipulative gobbledygook I’ve seen in a minute (not really though - I see this type of loser behavior all the time)Here’s what happened:Buyer asked for testimonials.(which, if your buyer needs to ask that on the call, something upstream is most certainly broken).The rep didn’t answer. He ran the script.He asked: “If I show you testimonials, am I going to show you good ones or bad ones?”Which isn't even a real question because it only has one answer.It’s designed to box the buyer in so the rep can sound “logical.”Anyway, after the buyer answers predictably, comes the next magical word track:“Exactly. So I’m not going to show you testimonials because I don’t want you making a BIASED decision.”Translation: I’m going to deny you evidence…and then gaslight you by going full on faux-philosopher:Humans like to seek certainty externally…but billionaires “become the certainty”… so don’t put your success in other people’s hands…ALL
Written by Zach Brown
1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?
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