Most Gooroo Sales Training Exists to Overcompensate for Undereducated Salespeople
Intel Brief
If the rep actually understood the product and the buyer, they wouldn't need 47 'frameworks' to close a deal.
Zach Brown
Founder, Sales Pipeline Pros
Operator Note
Most gooroo sales training exists to overcompensate for undereducated salespeople.Stick with me here and don't lose your shirt,I'm not saying that just to throw shade.It is my believe that FAR too much sales training does a crappy job of orienting itself around teaching you how to sell your thing.They’re teaching you instead how to parrot THEIR OWN word tracks, which are filtered by what THEY themselves sold…likely in an industry they don’t even work in anymore.So instead of, “Here’s how to become a nerd about your product, your buyer and your market,”you get:“When they say X, you say Y.”Honest question here...Explain how that’s real sales?To make matters more loony, it “works” JUST enough to keep the High-Ticket Casino spinning,because very few stay on one offer long enough to actually get dangerous.So the system has to keep inventing portable parlor tricks that travel with the rep from offer to offer,and because every trainer is preaching this as “universal,” reps start to believe th
Written by Zach Brown
1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?
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