Gooroos Say the Reason Prospects Don't Buy Is NOT Your Offer — Then Sell You Theirs

Operator Note

When gooroos tell you the reason prospects don’t buy is “NOT because your offer sucks…”and then proceed to sell you THEIR offer on how to be better at sales.The irony writes itself.Manufacture a problem, provide the solution.Goobers.Put your shirt back on and take a trip back to reality with me.If your offer truly DIDN'T suck,you wouldn’t need a cast of actors pretending to walk and talk like the VERY gooroo who told you buyers aren’t buying because of you.Way too much “sales training” today isn’t about serving the buyer.It’s about tactifully SMOOTHING OVER a product that can’t stand on its own — training reps to sound certain instead of be certain,and pressuring people to buy what they could’ve figured out themselvesif the truth were ACTUALLY clear —and they had enough space to deliberate without being word-tracked to death.Know your stuff.Tell the truth.Let buyers buy how they want.If that doesn’t convert,then yeah… maybe the offer actually does suck.