'Money Aside' Is the Lamest Question You Could Ask
Intel Brief
It's not a real question — it's a loaded question with only one answer. No one ever says no to that. Real questions do not have an agenda.
Zach Brown
Founder, Sales Pipeline Pros
Operator Note
Watched a clip this morning labeled a “master class” in objection handling.
Gooroo does a [classic] nuclear price drop at the very end of the call. Prospect [pretends to] flinch (it was a mock call), then, like a TRUE master, out comes the infamous:
“Money aside, would you want to move forward?”
The clip ends shortly after that.
BRO. MASTERCLASS?
Literally that’s the same line everyone and their mom uses. Every rep in the Casino has been running that combo since 2019.
Hiding the number until minute 47 is a marketing problem, always has been, always will be.
And “money aside” has always been one of the LAMEST questions you could ask.
It’s not even a real question. It’s a LOADED question and a MANIPULATIVE question because it ONLY has one answer.
No one EVER says no to that.
Money aside, they’d take it for free too.
REAL questions do not have an agenda.
So, no, you didn’t uncover anything, you just got somebody to agree to something that will never in a million years be true.
Written by Zach Brown
1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?
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