If They're Not Buying, Maybe It's Not the Product They're Rejecting
Intel Brief
The inverse of 'people buy you' is that when they don't buy, they're not buying YOU.
Zach Brown
Founder, Sales Pipeline Pros
Operator Note
We've all heard the cliché:
“People don’t buy the product, they buy you.”
Ok but if that’s true, doesn’t the inverse have to be true too?
If they don’t buy, it’s not just the product they’re rejecting.
They’re not buying you.
Might sting a bit to think about, but it’s also freeing.
Because what this means is the fix isn’t another shiny script, or trying to sound MORE like the knock-off version of your favorite gooroo’s framework.
The fix is selling as the most natural and intuitive you — the real thing.
And if you keep getting “resistance”?
Maybe it’s NOT fear of "investing in themselves".
Maybe it’s NOT that they don’t think the value is there.
Maybe, justttttt maybe...
they just wanted to buy from someone who didn’t sound wierd.
Written by Zach Brown
1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?
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