People Didn't Stop Buying. They Stopped Buying From You.
Intel Brief
The market didn't dry up. The market got wise. And the stranger-to-sale-in-45-minutes playbook expired.
Zach Brown
Founder, Sales Pipeline Pros
Operator Note
People didn't stop buying.
Let me say that again for the gooroos in the back.
People. Didn't. Stop. Buying.
OnlyFans just partnered with Klarna.
And get this:
You can now make PAYMENT PLANS on a SUBSCRIPTION to look at strangers on the internet.
That's how much people love to spend money.
Money they don't even have.
So when your leads aren't converting...do you reallllly think it's because "people just aren't buying right now."
Plz.
They are.
Just not from you.
Here's what's actually changed:
Buyers stopped tolerating being rushed through lackluster education, forced on calls just to get basic information, and then getting hard pitched by strangers who use wierd, unfamilar word tracks and loops on the call with them.
They stopped trusting outrageous guarantees from gooroos who burned them two years ago who had a "we'll say what we gotta say to close the deal and figure it out later" attitude.
The market didn't dry up. The market got wise.
And instead of adapting, what do gooroos tell you?
"You need better objection handling."
"You need a killer closer."
"You need to rewrite the script."
"You need more follow-ups".
In other words, just keep doing MORE of the SAME thing that clearly isn't working...just do it harder.
Who's looking upstream? Who's optimizing for trust?
Who is willing to finally accep that the "stranger-to-sale-in-45-minutes" playbook has an expiration date.
And it expired.
And it stinks.
People will hand you their money. Gladly. Enthusiastically.
And they'll do it without being "closed."
But....and dont lose your shirt here,
they have to know, like and trust you first.
Bet you haven't heard that phrase in a while, I know I haven't!
Written by Zach Brown
1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?
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