Most Pushback Is Only Possible Because the Prospect Is Still Engaged
Intel Brief
If they truly didn't care, they'd just leave. The fact that they're pushing means they're still in the conversation.
Zach Brown
Founder, Sales Pipeline Pros
Operator Note
When gooroos say they wanna help reps not freak out when a prospect “pushes back…”bruh.Most “pushback” is only possible because you pushed first.You boxed them in, withheld decision-critical info, ran wierd, NPC word tracks,and tried to move them to buy faster than their own brain wants to go.Classic gooroo move: start the fire, then sell you the extinguisher.Listen.Instead of teaching reps how to “redirect” resistance…teach them how to not CREATE it (or continue it from issues upstream) in the first place.Can we talk about real sales now please?
Written by Zach Brown
1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?
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