Back to Market Intel
Industry Trends
February 23, 2026·Last updated February 23, 20261 min read

Read Your Agreements

Intel Brief

Since 1765, US contract law has required mutual assent. Understanding is what makes the contract enforceable.

ZB

Zach Brown

Founder, Sales Pipeline Pros

Operator Note

READ YOUR AGREEMENTS

Since 1765, US contract law has required something called "mutual assent"—both parties must UNDERSTAND and agree to the terms for a contract to even be valid.

If someone signs without understanding what they're agreeing to, the contract CAN be voided.

So,

A) pay attention to what you sign,

and

B) although you can't MAKE your customers understand, you CAN ensure you give them every opportunity within your power to do so.

Understanding is the thing that makes the contract enforceable in the first place.

Don't leave that up to chance.

CYA.

Written by Zach Brown

1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?

Book a 30-Min Call
Sales Pipeline ProsSales Pipeline Pros

© 2026 Sales Pipeline Pros (Finding Freedom LLC). All rights reserved.