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Rep Advice
March 2, 2026·Last updated March 2, 20261 min read read

There's a Third Option Nobody Talks About When You're Struggling in Sales

Intel Brief

You're not bad at closing and you don't hate sales — you're just selling the wrong thing to the wrong people.

ZB

Zach Brown

Founder, Sales Pipeline Pros

Operator Note

Saw a post saying if you're struggling in sales,

you're either bad at closing or you just don't like it.

HA.

That's Funny.

Way to provide a binary, either or, false dilmma.

It couldn't POSSIBLY be anything else, could it?

Likeeeeee lead quality or 40% refunds from bad delivery?

Or maybe it's bat-shat, clueless and crazy "founders"?

Cool cool cool.

Then they said "the best closers don't struggle to make $5K-$10K."

…but ALSO said some of the best closers are leaving sales for other non-sales roles.

Wait.

If the best closers are leaving too… then maybe the struggle ISN'T about skill.

Maybe it's about the environment.

You can't say only weak closers struggle AND great closers are also leaving.

Pick one.

When a rep is struggling, it's almost never JUST the rep.

It's the offer. The leads. The comp structure. The leadership. The unrealistic expectations stacked on top of zero support.

And if it IS the rep, it's still not the rep, because t

Written by Zach Brown

1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?

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