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Rep Advice
December 26, 2025·Last updated December 26, 20251 min read read

Gooroos Teach Reps to Handle 'It's Too Expensive' Like It's an Objection

Intel Brief

Sometimes it IS too expensive. For them. Right now. And that's fine.

ZB

Zach Brown

Founder, Sales Pipeline Pros

Operator Note

I love watching “sales training” gooroos teach reps to handle “it’s too expensive”……by pretending they’re “making an exception” with a split-pay.Bro. That wasn’t an exception.That was the plan the whole time.Pretending like someone is getting someone special when in reality it's standard ops, is the ultimate turd move.The truth doesn't need theatrics; just be honest with people.My question for the class is if we're teaching people to fake a surprise discount… I wonder what else is fake in the process?

Written by Zach Brown

1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?

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