It Doesn't Matter How Good Your Opportunity Is—It Matters How Good It Is Compared to Everyone Else's

Founders seem to forget this all the time.

You’re not hiring into a vacuum.

Savvy candidates aren’t lining up just for you, they’re shopping around.

So when founders say, “Our comp plan is great, our culture is awesome, our vision is huge”…

Coooooooool story, bro.

But WHY should a rep choose your table here at the Casino over the next one?

Recruiting works the same way as sales: buyers (in this case, reps) compare, weigh, and decide where to put their chips.

If you can’t answer “Why us, not them?”… don’t be surprised when talent keeps walking to the next table.