I Have No Idea What I'm Doing: Why the Basics of Selling Still Work

“Zach, you don’t know anything about selling…”

Oof.

It's true. You got me.

I have no idea what I’m doing.

I don't know how to toggle my tonality.

I don’t know how to do a deep discovery.

I don't know how to mirror the buyer.

I don't know how to create tie-downs.

I don’t know how to financially qualify.

I don’t know how to handle objections.

I don't know how to loop the prospect.

I don’t know how to ask for the sale.

I don’t know how to control the frame.

I don’t know how to future-pace the dream.

True story \^

On paper, I'm bottom of the barrel.

I'm not good at any of those things I mentioned.

When I first got into online sales,

I did START to learn how to do those things.

Thankfully though, it didn’t take long to realize I hadn’t needed to sell like that before —

and I didn’t need to start now.

I sold D2D my own lawn care and also collision repair for nearly a decade (\~9 years on comission).

Different product, but still people.

So that’s how I kept selling.

Here I am, nearly six years later.

Still getting paid.

The most natural way to sell (that we all posess) almost got trained out of me.

I just came back to the basics —

know your stuff, tell the truth, and let buyers buy the way they want.

It’s crazy how far that trifecta still goes.

And the hilarious part?

Even though I have no idea what I’m doing,

the haters still buy me, too.

They pay me with their time —

reading my posts and commenting right here.

Stay humble. Hustle hard.