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October 27, 2025·Last updated October 27, 20251 min read

I Have No Idea What I'm Doing: Why the Basics of Selling Still Work

Intel Brief

The most effective way to sell is to stick to the basics: know your stuff, tell the truth, and let buyers buy the way they want.

ZB

Zach Brown

Founder, Sales Pipeline Pros

Operator Note

“Zach, you don’t know anything about selling…”

Oof.

It's true. You got me.

I have no idea what I’m doing.

I don't know how to toggle my tonality.

I don’t know how to do a deep discovery.

I don't know how to mirror the buyer.

I don't know how to create tie-downs.

I don’t know how to financially qualify.

I don’t know how to handle objections.

I don't know how to loop the prospect.

I don’t know how to ask for the sale.

I don’t know how to control the frame.

I don’t know how to future-pace the dream.

True story \^

On paper, I'm bottom of the barrel.

I'm not good at any of those things I mentioned.

When I first got into online sales,

I did START to learn how to do those things.

Thankfully though, it didn’t take long to realize I hadn’t needed to sell like that before —

and I didn’t need to start now.

I sold D2D my own lawn care and also collision repair for nearly a decade (\~9 years on comission).

Different product, but still people.

So that’s how I kept selling.

Here I am, nearly six years later.

Still getting paid.

The most natural way to sell (that we all posess) almost got trained out of me.

I just came back to the basics —

know your stuff, tell the truth, and let buyers buy the way they want.

It’s crazy how far that trifecta still goes.

And the hilarious part?

Even though I have no idea what I’m doing,

the haters still buy me, too.

They pay me with their time —

reading my posts and commenting right here.

Stay humble. Hustle hard.

Written by Zach Brown

1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?

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