Back to Market Intel
Sales Process
August 15, 2026·Last updated August 15, 20261 min read read

Good Faith Goes Both Ways. Quid Pro Quo.

Intel Brief

If you want someone to give something up, bring something to the table worth trading for.

ZB

Zach Brown

Founder, Sales Pipeline Pros

Operator Note

If you're gonna ask for a discount or something for free, offer something IN EXCHANGE.

Literally could be anything.

There are plenty of perfectly reasonable reasons to ask for a deal.

But "because I asked" is NOT one of them.

Offering absolutely nothing in return is such a low quality business move.

And to boot, PLEASE for the love of PETE, don't label it "good faith" like the other person is somehow operating in BAD faith if they don't give you free stuff.

Good faith goes both ways.

Quid Pro Quo.

If you want someone to give something up... bring something to the table worth trading for.

Written by Zach Brown

1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?

Book a 30-Min Call
Sales Pipeline ProsSales Pipeline Pros

© 2026 Sales Pipeline Pros (Finding Freedom LLC). All rights reserved.