The Gooroo Word-Track That Proves They Don't Actually Want Committed Buyers

Just when I think I've heard all the STUPID word-tracks floating around the Casino...

I get reminded that grifters are experts at their craft and I need to keep my ear to the ground.

Check THIS one out:

Prospect: "I just need a day to think about it. I'm already 90% there. Once I decide, you'll know I'm actually all in."

Gooroo: "You can't be all in if you need to think about it."

L.O.L.

The prospect literally just explained WHY giving him time would make him MORE committed to the decision.

And the gooroos response was basically:

"No. You're only committed if you make the decision before you're comfortable making it."

Then came the classic attempt to turn very normal hesitation into a character flaw:

"We only want clients who KNOW we can help them."

Of course you do.

And the prospect is literally telling you:

"Give me 24 hours so I can KNOW."

If your goal is committed clients who are certain about the decision...that should be the IDEAL outcome.

Instead, you refuse to let him get there.

Which tells me this was never really about creating certainty. You just don't want his certainty to have enough time to move in the wrong direction.

How exactly is forcing someone to decide RIGHT NOW supposed to create MORE certainty?

Logical fallacy.

If anything, you've created the exact problem you're pretending to prevent.

Now the buyer has to make a several-thousand-dollar decision while he's admittedly still having second thoughts...

Gooroos will tell their cronies to manufacture that "certainty" (when it benefits the sales, of course),

BUT when a buyer says, "I'm not certain yet," they turn right around and FLIP that uncertainty as fear, self-sabotage, lack of commitment, limiting beliefs, etc...

Pick your poison.

So the buyer is trapped.

Certain? "Buy, DUH." Uncertain? "AHHHHH your uncertainty is the problem, so buy anyway."

Loony Toon logic.

If someone tells you:

"I like this. I'm 90% there. Give me 24 hours to make sure."

Give them the flippin' 24 hours.

If they come back and buy, you now have someone who CHOSE to buy after thinking it through.

If they don't...

Congratulations. You just avoided selling someone who WASN'T READY.

The ONLY person who loses by giving him 24 hours is the seller who's worried 24 hours might kill the deal.

If 24 hours is what "kills" the deal, was the 24 hours the problem?

OR did it just give the buyer enough time to realize it wasn't for them or they weren't ready.

It's the latter.

And don't forget that BOTH outcomes are better than manipulating someone into a yes and calling it "commitment."

This is not sales, people.