Lying Is Not a Psychology Hack

Here's what he says to do:

Prospect says: "Yeah, I'm doing a million a month."

He says: "A million a WEEK?! Whoa, that's like four million a month!"

Prospect: "No no... a month."

You: "Oh... okay, not a problem." Then move on.

The idea? Now they THINK you usually talk to people doing $4M/month. So they "respect" you.

Sounds clever.

One problem.

These "$4M/month" don't actually exist. He made them up to make this person FEEL small.

And he pulls the same move with selling fitness... "Only five pounds a month? Why so low?"

Low compared to WHO?

Oh, I know. The IMAGINARY clients you just invented three seconds ago?

Translation: "I'm going to DECEIVE you into thinking you're underperforming compared to people who literally do not exist... so you feel inadequate... so you 'respect' me."

And gooroos frame this as a "psychology hack."

Hardly.

Here's what you ACTUALLY did:

You lied.

You manufactured a FAKE benchmark out of thin air to artificially create insecurity and trigger someone's FOMO of being behind.

Lying is the OPPOSITE of respect.

"But Zach, every person is fundamentally narcissistic..."

And? So because people care about themselves more than we should (you can thank our sinful nature for that), that makes it ok to exploit?

Lying for personal gain is NEVER ok.

This is disgusting at every level and the reason sales gets a bad rap.

If you have to lie to your prospects and make them feel small in order to buy... is that sales... or something else?