Not Every 'Yes' Is a Win

If a buyer says “yes”… does it actually mean you did the right thing?

Traditional gooroo training loves to pat itself on the back whenever a buyer finally agrees, as if the end justifies the means.

BUT here’s what we seem to forget:

Decision fatigue CAN (and does) make people agree to things they maybe shouldn’t.

Before the naysayers chime in, put your shirt back on and take a peek at the research:

- Danziger, Levav, & Avnaim-Pesso (2011, PNAS): Judges were far more likely to grant parole early in the day or after breaks—later on, approvals collapsed. Not because cases got worse, but because brains got tired. - Vohs et al. (2008, JPSP): Making repeated choices reduced self-control, leading to worse persistence & impulsive decisions. - Jia et al. (2022, Scientific Reports): Mental fatigue literally changed brain activity and made people default to the easiest choice, even when it wasn’t the best one.

So when you hammer a buyer for 45 minutes with tonality toggling and objection-handling gymnastics…sure, you MIGHT get a “yes.”

But is it always the right KIND of yes?

How many “yeses” are made NOT out of conviction and clarity, but exhaustion - a buyer finally tapping out?

And what happens next?

Refunds. Chargebacks. Churn.

And the BIG one—terrible client success results.

Nobody talks about this, because nobody shares their numbers.

If you don’t have a high client success number, you likely have too many of the wrong kind of “yeses”.

If you advertise results, you need evidence for the claims you make. A standout testimonial isn’t proof that buyers generally get that outcome. Where an endorsement implies typical results you can’t substantiate, the ad needs to make the generally expected results clear. Covered business opportunities have additional earnings-claim and disclosure requirements.

That is not a law saying every buyer must succeed. It is a reason to stop selling outcomes your evidence doesn’t support.

A REAL “yes” doesn’t come from fatigue. It comes from certainty, from a buyer who’s clear, not cornered and worn out at the last leg of the script maze.

Let’s make sure we’re getting the right kind of yes when we’re serving our buyers.

The Client Success % tells the truth. It’s the scoreboard that shows whether your yeses are real...or fake.

Stay Humble, Hustle Hard.