Why You Should Send Your Price Before the Call
Intel Brief
Sharing your pricing upfront respects the buyer's time and agency, naturally filtering for high-quality prospects without the need for manipulative sales tactics.
Zach Brown
Founder, Sales Pipeline Pros
Operator Note
Gooroos will tell you NEVER send your price too early.
“tHeY dOn'T uNdErStAnD tHe VaLuE yEt”
Pshhhhh.
For the birds.
I value my time WAY too much to play that game.
When possible, I send a 2-minute pitch, a robust Q&A, and all the important details (including the fee) BEFORE a call.
If they like what they see, great – let’s jam.
If they don't, also great – we both get our evening back.
If they say "it’s “oo expensive,” no worries. That’s the price.
I’m not asking “compared to what?” (shudder).
I just tell the truth and let adults decide like adults.
And I can tell the truth because I actually know my stuff - I spend time staying an "insider" in the niche I service.
Not to mention...
Being insanely forthcoming – no “big reveal,” no “I just need to understand your situation better” garbosa – is wildly attractive. Buyers LOVE not being handled.
Respecting someone’s agency is one of the most empowering things you can do in a sales conversation.
Helping them INCREASE that agency?
Even better.
An empowered “no” is still a closed loop I’ll take ANY day.
I don’t want a 6/10 who got strong-armed into “yes.”
I want the 10/10 who was free to walk away and chose not to.
The truth does a fine job of sorting that out.
And it’s the easiest thing on earth for simpletons like me who can’t memorize 47 word-track variations.
If I just know the right answer, I can’t get it wrong.
The truth applies to everyone.
You want a grown-up business?
Treat your buyers like grown-ups and watch what happens.
Stay Humble, Hustle Hard.
Written by Zach Brown
1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?
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