Why You Should Send Your Price Before the Call

Gooroos will tell you NEVER send your price too early.

“tHeY dOn'T uNdErStAnD tHe VaLuE yEt”

Pshhhhh.

For the birds.

I value my time WAY too much to play that game.

When possible, I send a 2-minute pitch, a robust Q&A, and all the important details (including the fee) BEFORE a call.

If they like what they see, great – let’s jam.

If they don't, also great – we both get our evening back.

If they say "it’s “oo expensive,” no worries. That’s the price.

I’m not asking “compared to what?” (shudder).

I just tell the truth and let adults decide like adults.

And I can tell the truth because I actually know my stuff - I spend time staying an "insider" in the niche I service.

Not to mention...

Being insanely forthcoming – no “big reveal,” no “I just need to understand your situation better” garbosa – is wildly attractive. Buyers LOVE not being handled.

Respecting someone’s agency is one of the most empowering things you can do in a sales conversation.

Helping them INCREASE that agency?

Even better.

An empowered “no” is still a closed loop I’ll take ANY day.

I don’t want a 6/10 who got strong-armed into “yes.”

I want the 10/10 who was free to walk away and chose not to.

The truth does a fine job of sorting that out.

And it’s the easiest thing on earth for simpletons like me who can’t memorize 47 word-track variations.

If I just know the right answer, I can’t get it wrong.

The truth applies to everyone.

You want a grown-up business?

Treat your buyers like grown-ups and watch what happens.

Stay Humble, Hustle Hard.