Stop Chasing Better Closers and Start Rigging the Table

How?

Glad you asked.

Simply put, they looked at what the gooroos told them to do...and did the opposite:

1) Their marketing DQ’s hard (every lead is NOT a real lead)

And because of that...

2) Their show is rate so high it would make even the most stoic of founders blush like a ripe tomato.

And because of that...

3) Their close rate makes the rest of high ticket look like a freshman orientation at community college.

And because of that...

4) They don't [have to] overwork their closers (and have laughable near-zero churn)

Notice anything?

This team doesn't rely on “savage" closersor hyper-ventilate around why they're team can't close those "sUpEr QuAlIfIeD lEaDs".

Barf.

To me "savage closer" is just code for a great closer who ALSO does the marketing the actual marketing team forgot.

Nope.

It's bulletproof preparation.

Their marketing filters like airport security.

Their content educates prospects to the point they could teach the call.

And their systems protect the closer’s calendar like it’s the Ark of the Covenant.

So when a buyer shows up to the call, it’s not a “convince-them- of-the-value" call.

It’s a CONFIRM-IT call.

The buyer is already 90% of the way there.

The “4-hour workday” isn’t magic.

It’s math.

The front end did the heavy lifting.

Spend the appropriate amount of time and effort filtering and indoctrinating your prospects,and suddenenly, when they DO hit the call, there is no need to “objection handle”or challenge someone's identify for not buying when you want them to, on the back.

Seasoned High-Ticket Casino dwellers don’t chase "better closers".

They rig the table in their favor.