Back to Market Intel
Sales Process
September 30, 2026·Last updated September 30, 20261 min read

Founders, Listen to Your Closers

Intel Brief

Closer feedback can expose sales-process friction that founders may otherwise overlook.

Founders ignoring constructive critisms, optimization ideas and general feedback from closers blows my mind.

What rep is trying to make their own job HARDER?

They're bringing stuff up to you to HELP.

Not everything is "complaining".

If they see something in the process that’s making deals harder to close...maybe try doing the very thing you want your sales team to do with your prospects....ACTIVE LISTENING.

If reps can close more deals.

You make more money and your company grows.

Seems like useful feedback to me.

Take a moment and remove thine head from thine rear and pay attention to what the people YOU hired are telling you.

Everyone needs to work together.

Written by Zach Brown

1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?

Book a 30-Min Call
Sales Pipeline ProsSales Pipeline Pros

© 2026 Sales Pipeline Pros (Finding Freedom LLC). All rights reserved.