Should Closers Get Paid for No-Shows?

Years ago when I was first starting to recruit in the Casino.

I remember seeing an offer that paid their closers $25 (I think) for every no-show.

That was a slot booked on the closer's calendar.

They reserved that time for YOUR prospect.

The prospect didn't show.

So they still got paid for their time.

I never saw another offer do it and honestly forgot about it until last night.

But MAN...

What a world we would live in if this was normal.

How much better would marketing get literally OVERNIGHT if every no-show actually cost the company money?

Because yes, a no-show wastes your closer's time.

And no, for the cheeky keyboard commandos about to sh*t on what I just said.

It is NOT the closer's job to make sure you're putting high-quality, high-intent, properly nurtured leads on their calendar

who are actually ready to speak to a rep and potentially buy.

Imagine if every bad appointment suddenly came with a $25 invoice.

I have a sneaky suspision we'd get REAL interested in lead quality pretty quick.