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September 30, 2026·Last updated September 30, 20261 min read
Paid Leads Are Not Guaranteed Good Leads
Intel Brief
Ad spend confirms that the platform got paid, not that every lead will be qualified.
Founders: Just because you paid money for a lead does not mean that lead is for sure "good".
The only thing it DOES mean for sure is that meta took your money.
Written by Zach Brown
1,100+ hires placed. 300 founders. Five years of reading people for a living. Need a sales hire?
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